Fashion News

Victoria Beckham Merging Denim with Diffusion Label

Victoria Victoria Beckham denim

Image: WENN

Changes are coming to Victoria Beckham’s brand. The designer is consolidating and has announced plans to combine the Victoria Victoria Beckham label with her denim line. Beckham says the movie is part of a plan to tap into a new side of the VVB girl.

“It’s now time to take the VVB girls on further adventures – beyond the parties and cocktails and into the workplace and the everyday,” she said. “The key elements of the Denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection. The possibilities are really exciting.”

Victoria Beckham was in Singapore to show her Fall 2015 collection this weekend and made the big announcement from there. it sounds as if VVB is looking to diversify its offerings with a few options that can translate to casual wear. We can’t wait to see what fruits this merger bears in the future.

[via Vogue UK]