FiFi Awards 2010

 

 
Best Packaging of the Year, Women’s Prestige went to Life Threads Collection: Silver, Gold, Platinum from La Prairie. The gorgeous bottle is memorable, chic, and ties in well with the fragrances that make up the collection.
 
Fragrance of the Year, Women’s Luxe went to Lola Marc Jacobs and Bond No. 9 Astor Place.  Bond No. 9 New York picked up both Fragrance of the Year, Women’s Nouveau Niche, and Men’s Nouveau Niche.

 

Nothing made me happier than the fact that Tom Ford’s White Suede won the award for Fragrance of the Year, Unique Boutique.

I have worn countless scents over the years – Allure from Chanel and Caleche from Hermes are perennial favorites – but nothing has had an allure comparable to the musk-inspired White Suede from Ford.

The fragrance is formulated with Bulgarian rose, saffron, thyme, mate tea, olibanum, lily of the valley, amber, suede, and sandalwood.

Giving the team behind White Suede this award almost makes up for Victoria Secret and Antonio Banderas getting FiFis this year.


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