News & Runway

FiFi Awards 2010


Michael Kors is on a roll. After picking-up a Lifetime Achievement Award at this year’s CFDA awards, the designer picked up a Hall of Fame Award at the 2010 FiFi Awards, which are also known as the Oscars of the perfume industry.

However, it saddens me to see that it’s the likes of Usher, who won the award for Male Celebrity Fragrance of the Year, and Halle Berry, who won the award for Fragrance of the Year, Women’s Popular Appeal, who get most of the attention.

It’s baffling that fragrances with names like Mariah Carey, Britney Spears, or even Jennifer Aniston attached to them have so much appeal. I was also surprised that Bath & Body Works won the award for Retailer of the Year, as most of their fragrances are overpowering and artificial-smelling.

Luckily, there were some high notes. Tom Ford’s Grey Vetiver won the award for Fragrance of the Year, Men’s Luxe, which was well deserved (especially since Ford didn’t pick up a CFDA Award at the 2010 ceremonies).

Best Packaging of the Year, Women’s Prestige went to Life Threads Collection: Silver, Gold, Platinum from La Prairie. The gorgeous bottle is memorable, chic, and ties in well with the fragrances that make up the collection.
Fragrance of the Year, Women’s Luxe went to Lola Marc Jacobs and Bond No. 9 Astor Place.  Bond No. 9 New York picked up both Fragrance of the Year, Women’s Nouveau Niche, and Men’s Nouveau Niche.


Nothing made me happier than the fact that Tom Ford’s White Suede won the award for Fragrance of the Year, Unique Boutique.

I have worn countless scents over the years – Allure from Chanel and Caleche from Hermes are perennial favorites – but nothing has had an allure comparable to the musk-inspired White Suede from Ford.

The fragrance is formulated with Bulgarian rose, saffron, thyme, mate tea, olibanum, lily of the valley, amber, suede, and sandalwood.

Giving the team behind White Suede this award almost makes up for Victoria Secret and Antonio Banderas getting FiFis this year.