News & Runway

V Magazine Scratch-Off Covers

Issue #66 of V Magazine just hit newsstands, and its quite the unique book. 

Aptly titled "The Sexy Body Issue," the magazine stars five super-hot models – Adriana Lima, Lily Donaldson, Eniko Mihalik, Isabeli Fontana, and Natasha Poly.

The always-provocative magazine steps it up a notch this month, reinventing this month’s iconic "V" into a "scratch-off."

Each cover – with the exception of Adriana Lima’s – features a scratch-off "V" to reveal an even sexier, more revealing shot than the one the viewer initially sees.

It’s exactly like those Lottery scratch cards you buy at supermarket vending machines, but with a sexier bent.

Famed photographer Mario Sorrenti shot the bombshell beauties for the V covers, created to "celebrate boobs and butts, breaking rules and changing perceptions."

The limited edition scratch-off versions – only 1,000 of each model were produced – will be sold exclusively at starting now.

In addition to the cover girls, 50 sexy notables are featured in V66 including Miranda Kerr, Annalynne McCord, Bar Refaeli, Alessandra Ambrosio, Devon Aoki, Jade Jagger, China Chow, Crystal Renn, Dree Hemingway, Don Johnson, Karolina Kurkova, Constance Jablonski, Maryna Linchuk, Leticia Zuloag, and Sheila Marquez.

And I thought Revlon’s scented nail polishes were the coolest, kitschiest thing I would discover this summer…