News & Runway

ParkChoonMoo S/S 2011

The consumer looking for innovative, versatile separates made from high-quality fabrics should consider the brand ParkChoonMoo. 

Choonmoo Park referenced air in its many manifestations in her Spring/Summer 2011 collection. 

From her tight sheath dresses to diaphanous, tie-dyed, cloud-like garments, Park created a collection that should appeal to the woman who understands that fashion is sometimes about pushing the envelope to look at the feminine silhouette in new and interesting ways. 

Combining the masculine with the feminine, diaphanous fabric was worn over tight sheath dresses that have geometric lattices of fabric, sometimes held together by exposed zippers.
As Park’s Nordic goddesses paraded in garments that referenced constriction and freedom, the hard and soft, geometric patterns, and open spaces, it was evident that Park had brilliantly brought polar opposites together to make a cohesive, yet edgy, whole.
 Although there were a lot of design elements in this collection, it never got too busy or overdone. In this outing, Park took her couture roots and expertly translated it into clothes that were fashion forward and had her signature aesthetic, but were also playful and wearable.

Photos courtesy of Jakub Pollarik