News & Runway

Emily Factor S/S 2011: Los Angeles Fashion Week

Emily Factor was definitely the standout designer at L.A. Fashion Weekend’s Green Initiative Humanitarian Show at Sunset Gower Studios.

Factor grew up in a family of artists, so creativity is in her blood. She studied fashion design and print at London’s Central Saint Martins College.

Her fashion line debuted at Mercedes Benz L.A. Fashion Week in October 2009, and was an instant hit because of her exotic and experimental use of color and pattern.

Factor is also a lover of the earth. She maintains strong sustainability levels by using only organic and eco-friendly fabrics and production practices.

She produces her clothing locally and uses reclaimed materials, non-toxic dyes, and organic and sustainable fibers.  

With her Spring/Summer 2011 collection, Factor stayed true to her roots and created a collection that captured the natural and everlasting beauty of coastal California and Santa Fe.

The collection was filled with floral prints, sheer fabrics, sleek silhouettes, intricate ruffles, and swirls of orange-red jewel-toned hues. She closed the show with a romantic influx of dreamlike, art deco prints done in rustic, nature-inspired tones on long, flowing fabrics.

Factor also managed to design pieces for the modern, edgy woman who loves vibrancy and color, pulling together a mix of elements for an outstanding collection.