Topshop has long been the high street favorite of English girls and is increasingly becoming the go-to global brand for cool fast fashion with stores opening across North America. In the Old Eurostar Terminal at Waterloo station, the brand showed their progressive collection, Unique, to a crowd that included Anna Wintour, Naomi Campbell, and Olivia Palermo. Unique is usually the place where fast fashion trends are made, with trends often filtering down into the brand’s mainline collection, but this season it seemed there was little to differentiate it from the store’s standard trendy wares. The collection was inspired by the opulence and emblems of ancient Egypt. Hieroglyphics and snake imagery made dramatic appearances as did a number of gold plated accents that would look right at home in a 90s hip hop music video.
Styled by long time collaborator Katie Grand, the collection was undeniably modern with hints of streetwear and youth culture throughout. Accessories included metallic leather backpacks with rose gold hued straps and the dreaded flatforms make an appearance once again. Unfortunately, when you’re used to seeing models sashay down the catwalk with grace, the flatforms not only changed the posture of the models but made them appear heavy footed. There were some odd fabrication choices that jarred you from the Egyptian themed knits, body con dresses, and prints leading to a mish-mashed showing of pedestrian trendy fashion.