News & Runway


Excerpted from
The American Jewish magazine “Heeb” has published a special swimsuit issue that is sure to raise eyebrows in some circles.

The issue, titled “The girls of 5769″, (for the year 5769 on the Hebrew calendar), seeks to highlight what the magazine calls the “most beautiful Jewish women in the world,” and boasts spreads of some of Israel’s hottest models, including Bar Refaeli, sprawled across the cover of the issue in a white bikini surrounded by decidedly non-kosher lobsters.

Whoever buys the issue can also feast their eyes on Israeli models Esti Ginzberg, Adi Neuman, Moran Atias, and Neta Bell-Silber.

The swimsuit spread was the brainchild of Jewish director Brett Ratner, famous for films such as “X-Men” and “Rush Hour,” and reportedly includes a tongue-in-cheek photo of model Donna Feldman on the beach reading the Philip Roth classic “Portnoy’s Complaint,” and another model holding a fishing pole with lox (smoked salmon) hanging off the hook.

Heeb was founded in 2001 by Jennifer Bleyer, then a graduate student at the Columbia University Graduate School of Journalism, and backed financially by Jewish donors like Steven Spielberg and Charles Bronfman.

Known for a satiric and sardonic tone and a sometimes abrasive approach, Heeb calls itself “the bastard love child of Emma Goldman and Lenny Bruce” – a reference to the female anarchist and founder of Mother Earth magazine, and legendary comic Bruce, who inspired a generation of comedians and was convicted in 1964 for obscenity.