Between Wall Street corruption and the number of layoffs growing every day it has been hard watching the news these days. Luckily Blake Mycoskie the founder of TOMS Shoes puts our troubles in perspective and reminds us all that just because things may be rough right now, it doesn’t mean we can stop our efforts to help those in an even more dire state.
TOMS Shoes was started under the premise that for every pair of shoes someone purchases from them, the brand donates a pair to a child in need. The line was inspired by a traditional rope-soled Argentine shoe (“alpargata”), and by the poverty and health crises that Mycoskie saw in South America. He founded TOMS in May 2006 with the goal of making life more comfortable for those without shoes. By October of the same year, Blake, TOMS employees, and volunteers were able to return to Argentina to hand-deliver 10,000 matched pairs of TOMS shoes to children in need. This epic trip was filmed and the resulting documentary, For Tomorrow: The TOMS Shoes Story, premiered at the Tribeca Film Festival in 2008.
Besides supporting a great cause, the shoes are cute, comfy (some are even vegan) and best of all at $42 for a basic pair, they’re affordably priced. The shoes are also made with lightweight and vibrant fabrics, have clean lines, and are conveniently slip-on for those that are on-the-go.
If that’s not enough to convince you to invest in some TOMS Brittany Murphy, Keira Knightley, Scarlett Johannson, Liv Tyler, Shenae Grimes, Kristen Stewart, Zachary Quinto, Brittany Snow, Ashlee Simpson, Jamie Lynn Siegler, the Hanson brothers, Tobey Maguire, and Lindsay Lohan are just a few of the celebs that have already been spotted in the shoes.
TOMS also holds Shoe Drop Tours in Argentina twice a month to give customers the opportunity to experience giving first hand. The shoes are sold in over eight countries worldwide. Since the first Shoe Drop, TOMS has given over 115,000 pairs of shoes to children in need around the world and plans to give over 300,000 pairs in the next twelve months.
Images courtesy of the Fashion Spot forums.