News & Runway


Though it has since migrated to the Meatpacking district, growing up I used to pass the Madison Avenue Moschino boutique on a daily basis when I would head to school and it’s one of the handful of brands that I can point to that played a key role in the development of my love for fashion. Franco Moschino’s namesake brand and its diffusion lines are truly innovative and quirky like no other.

Last season I lamented that there were little references to Franco Moschino’s humor and whimsical aesthetic in the Spring 2009 Rossella Jardini-designed collection, but this season the designer revved things up while still sticking to her more lady-like aesthetic.

I’ve repeatedly said that I’m not big on ruffles, but ruffles are in fact a Moschino signature, and Jardini brought them back with a vengence.  

The ruffled pieces Jardini showed were often shown in off proportion – namely overloaded on one side and bare on the other side of the garment – and it worked.  

Also eye catching were belts that stayed around the models bodies despite being un-buckled and Wilma Flinston-esque over-sized pearls, and Mickey Mouse-esque ears all of which livened-up the collection that, although interesting, veered towards the repetitive. 

Images courtesy of the Fashion Spot forums.