News & Runway


Somerset House means a lot of things to a lot of people. But for London’s booming fashion industry, it means one thing: Fashion Week. Industry insiders were walking the cobbled streets near the venue today, eagerly anticipating the start of a week full to the brim with sartorial splendor.  After months of planning and preparation, designers are ready, and there’s already rumors of who will be front row at which shows. To kick start what will undoubtedly be one of the most exciting London Fashion Weeks in history, Paul Costelloe’s designs took the stage this morning.


 "For my Spring/Summer 2010 collection I have built on my love of tailoring and pushed the Paul Costelloe brand in a new direction, but I have not neglected my key strengths: fabric, cutting and colour."

True to his word, the collection showcased a number of garments with strong, innovative tailoring and bright splashes of colour. This season marked the debut of Paul Costelloe menswear at London Fashion Week. The male models were decked head to toe in preppy, relaxed attire. Paul Costelloe translated his signature to every piece in both mens and womenswear.

Playing with classic cuts, Paul Costelloe reworked timeless pieces for the new generation of the Paul Costelloe woman. Continuing with the fashion industry’s fixation on shoulders, sculptured shoulders and high collars came down the catwalk. Skirts protruded and puffed out into angular pleats, sharp folds, and a fantastic play with proportions.

Restricted to a cappuccino colour palette of coffee and cream, a sudden flash of sherbet pink, tangerine orange, and coral kept things lively, upbeat and spontaneous. Cutesy prom dresses with sweetheart necklines had their moment on the catwalk, as well as cardigans to fulfill the inner prep school boy in the Paul Costelloe man.

"As an established name at LFW, I think it is important to always reinvent yourself," noted Costelloe, "I am also delighted to be opening LFW and to be part of its 25th anniversary."

This was an excellent opening show to kick start the biggest fashion event on the London fashion calendar.

Images courtesy of the Fashion Spot forums.