News & Runway


It may have been timed to the over-the-top Victoria Secret show, but I’ll take Sonia Rykiel over Victoria Secret any day. Among the stars that showed-up in Paris to show their support for the designer were, of course, Nathalie and Sonia Rykiel, Kate Bosworth, Eva Herzigova, Nadja Auermann, Jean Paul Gaultier, Betony Vernon, Bai Ling, Estefani Luyk, Margareta van den Bosch, Elisa Sednaoui, Barbara Bui, and Andres Velencoso – all of who feted together the launch of Sonia Rykiel for H&M.


The Grand Palais, one of the city’s most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel. Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1,500 H&M stores worldwide beginning December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.

In a press release, Nathalie Rykiel, artistic director and president of Sonia Rykiel, remarked that the event was “all about the brilliance of Paris and of Sonia Rykiel. We wanted to give our guests a story-like experience, let them enter a fantasy world where they could discover the Sonia Rykiel pour H&M collections and let themselves go.”

I can’t wait for this collection to launch this weekend!

Images courtesy of the Fashion Spot forums.