News & Runway

Blumarine Spring 2014: New Direction



In-your-face maximalism has always been the name of the game at Blumarine, as has head-to-toe animal print and swingy, revealing silhouettes. The last collection for fall, almost felt like the Italian fashion house was taking a new, more refined direction—there may have been a fur poncho with cut-out flower shapes, but the presence of tidier florals and almost understated looks signaled a newer direction.

That feel certainly spilled over into this spring collection. Though there were a lot of signature Blumarine touches (model Lindsey Wixson outfitted in a 70s shag hairdo and cropped gem-studded cardigan complete with bright-yellow fur trim), this collection certainly had its nicer touches. Sheer fabric was used expertly here, on pretty floral-patch-embellished frocks and even a strong-collared minidress we could totally envision on Alexa Chung. More classic Blumarine was seen in the bombshell deep-V dresses (in black and animal print) and through plenty of feather and uber-sparkly gem embellishment.

Though not exactly a complete 180, it's a hint that Blumarine can really clean up nicely when it wants to.