ARAKS VENTURES ONLINE

More and more designers are venturing online these days. Whether is be Ralph Lauren revving up their presence via online fashion shows and iPhone applications, or Alexander Wang and Matthew Williamson bringing their designs to the fingertips of men and women around the world, there are more and more reasons for us to stay reclusive in these cold winter months. Now Araks Yeramyan, the founder and designer of Araks, has launched an e-commerce component to her website. Given that the designer’s namesake brand began as a lingerie label, it’s little surprise that she has opted to start her online sales with her minimalist undergarments. Come spring, however, the designer’s ready to wear (launched in the fall of 2006) will follow.

Trending


X