Beauty News & Runway

21 Questions with… Mineral Makeup Pioneer Jane Iredale

Jane Iredale_20th Anniversary

We ask Jane Iredale, whose namesake mineral makeup brand is beloved by celebrities like Jessica Alba, Jessica Biel, Sandra Bullock, Emma Watson, Megan Fox and Rihanna, our 21 questions

  1. I usually get up around… 7:30 a.m.

  2. I would never leave my home without… my PurePressed base foundation—ever!

  3. My guilty pleasure is… dark chocolate, Stevia sweetened, of course.

  4. My beauty essentials include… our Magic Mitt, a good moisturizer, our mineral base and a lip gloss.

  5. My favorite place to shop for beauty products is… our warehouse.

  6. When I'm stressed I… go for a walk in the garden. The colors and smells always calm me. And if a bird happens to be singing then I can even forget about e-mails.

  7. The best thing to do when you break out is… leave it alone.

  8. If my days had one extra hour I'd… want another one. Because no matter how many hours there are in a day, there are never enough.

  9. The last thing I googled was… about vitamin D. More and more its importance is being recognized.

  10. The most surprising thing about my job is… its diversity. Sometimes I wonder how my brain takes in such a variety of information and still manages to process it.

  11. I'm dying to splurge on… solar panels for my house.

  12. When it comes to maintaining a healthy lifestyle I… believe that you are what you eat. I always have. It gets confusing at times with so many different studies showing different things, but there are basic truths that never change.

  13. Right now i'm reading… Setting the Table by Danny Meyer. Not only a very entertaining read but also inspirational and instructive for anyone running a company or managing people.

  14. If you looked at my desktop you'd see… a lot of cosmetic samples.

  15. A beauty trend I just don't get… is mascara-clumpy eyelashes. When I see someone following this trend, I always want to get out my brow comb and straighten them out.

  16. My ideal day would include… gardening and walking my dog.

  17. My favorite place to travel… is London. You just can't beat the culture or the fun.

  18. One thing I do badly that I wish I did well… is playing golf.

  19. A beauty myth that always annoys me… is that older women shouldn't wear shimmer. It depends where you wear it. It can be so youthful and glamorous in the right places.

  20. When I'm looking to get inspired I… stay observant. Inspiration always comes from the strangest places and can't be orchestrated. What I've found is that if you open your eyes, inspiration is everywhere.

  21. The best advice I ever got… always do what you say you're going to do.