News & Runway

First Look: Wildfox Spring 2016 Is Your Favorite Fairytale Come to Life

When you think of Wildfox, playful sayings and comfortable knits come to mind. And while the new Spring 2016 collection delivers plenty of both, it raises the bar with sweeping maxi dresses and sheer blouses with the perfect touch of whimsy. Inspired by magical creatures and faraway lands, the brand’s first-ever ready-to-wear range feels like a fairytale come to life. Ranging in price from $70 to $198, the line features dresses and jumpsuits fashioned from voile and eco-friendly fabrics.

The breathtaking ad campaign builds on the collection’s themes of adventure and exploration. Photographer Mark Hunter followed models Nadine Leopold, Solveig Hansen and Allie Lewis as they bravely ventured into the unknown with sandy feet and windswept hair. Feast your eyes on the enchanting photos in the slideshow above with expert styling tips from Wildfox ready-to-wear designer Emily Cadenhead. And shop the Spring 2016 collection now on

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