Several decades ago, Berlin was one of the most important fashion capitals in Europe. This hasn’t been the case for a while now, but in the last few years Berlin has gotten some of its mojo back with the fashion week events established by IMG and their naming rights sponsor Mercedes-Benz in 2008, built onto by others since then in the form of trade shows and other kinds of complimentary events.
The impact of Mercedes-Benz Fashion Week Berlin has been very positive for the city and designers in the region, continuously growing with each new season. This season there will be roughly 30 collections presented in the Bebelplatz tents. Most people involved seem to agree that IMG has done a very good job.
A major victory came last year when the Bread&Butter trade fair moved to Berlin from Barcelona, bringing with it buyers from all over the world, who had not been previously drawn to Berlin Fashion Week.
Now another fashion week event is starting in Berlin, the Michalsky StyleNite. Michael Michalsky, whom we at modaCYCLE have referred to as “Berlin’s answer to Marc Jacobs” in a previous article, is one of the most important and interesting designers actively working in Berlin. He will present his new collection together under the same roof with two other key Berlin labels, Kaviar Gausche and Lala Berlin at the famous Fridrichstadtpalast playhouse, which boasts the record for having the world’s largest theatrical stage.
Article excerpted from modacycle.com
Photos by Boris Marberg and Alexander Palacios
