There’s a sneak preview up of Michael Bastian’s first collection as creative director of Gant, and (strangely, for a video that doesn’t show any clothes) it has the men’s fashion world rabid with anticipation.
Bastian, a former fashion director at Bergdorf Goodman, has quickly become a star by staying simple, refreshing men’s basics like the navy blazer and the tweed trouser – updating and slimming them down – without ever moving too far from a classic American style. It’s Ralph Lauren for the post-hipster.
It’s an approach that’s won him business and critical success. Directing an eponymous label, he’s been nominated for awards from the Council of Fashion Designers of America three times, and the New York Times nearly ran out of drooling adjectives in a recent profile (“A pack of trust-fund Jack Kerouacs hitchhiking west,” was how they described his Spring 2009 show).
Now, as the head of Gant, which was just bought by a Swiss group and now has a stock of cash to spend, he’ll be looking to shove his way into the upper reaches of menswear designers. He’s also hoping to, in so doing, revitalize Gant’s near-dead brand. Judging by the reception to this new preview, he’s started that process already.
You can watch the video for yourself here, but it’s really just some lacrosse players falling in the mud.