News & Runway


Since fashion is such a part of our everyday lives, it is not a stretch of the imagination to connect fashion with things that aren’t necessarily linked to fabric choices, construction, or design aesthetics.

For example, fashion and music are so intricately co-joined that when you see a hip-hop artist or rocker chic sporting Armani or Cavalli duds, you don’t do a double take. Consider the fashionable Andre 3000, Fergie of The Black Eyed Peas, Madonna’s relationship with Gaultier in the early 90’s, and the clothing lines of rap icons LL Cool J and Sean John.

Fashion and film are the same way. Designer Edith Head ruled Hollywood in the 1950’s and 60’s. Edith Head designed garments for Sabrina, Roman Holiday, Breakfast at Tiffany’s, Sunset Boulevard and The Birds, just to name a few.  And the cut up, off-the-shoulder practice tee from Flashdance became a street statement of sexy, youthful abandon.  In a nutshell, fashion is ubiquitous.


Although fashion has also influenced professional sports – Serena Williams has her own clothing line, Aneres, and several female athletes have walked the runway for the Heart’s True Red Dress Collection – but some people will have a little difficulty finding the connecting thread between the fashion industry and football. Upon closer examination, perhaps the correlation is not so far-fetched. Most men, whether they work in construction, in an office or on the playing field, at some point during their day want to look stylish. And unlike women, who dress mostly for themselves and other women, men dress for themselves and the women in their lives. And the ladies love to see a sharply dressed man with the physique to back it up.

The newly launched website,, is banking on just that school of thought. By combining one of America’s favorite pastimes with the menswear collections of Ralph Lauren, Gucci, John Bartlett, Dolce Gabbana, and others, is positioning itself as a one-stop virtual kiosk for the fashion-conscious man who also wants to know how his favorite football team is faring. Priscilla Monteiro, co-producer of the site, agrees, “I am involved in fashion and I know a lot of football players. I notice how the players put themselves together off the field.  I thought it would be a great idea to fuse the worlds of fashion and football together.”

On January 12, hosted a launch party at New York City’s La Pomme that bore witness that the combination of fashion and football is not such an oil-and-water concept. Sinorice Moss of the NY Giants hosted this highly anticipated event, and when asked why this interesting partnership has weight, he added, “a lot of guys in the NFL love fashion and go out to different events dressed to impress the ladies … I think this concept will work out pretty well.”

Co-producers J. Alexander Martin and Priscilla Monteiro are also taking their brainchild to an undisclosed television network. That’s right, a television series based on football and fashion. For those naysayers who don’t believe there is much of an audience for a show of this nature, remember that America’s Next Top Model was not an out of the ballpark hit in its first season, but now – well, you know the answer.

Photos courtesy of Ernest Green.