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thredUP ❤️ Reformation. We’re super 💪 💪 💪 to announce our first-ever UPcycle partnership with our favorite sustainable fashion brand @reformation. We love their effortless styles that celebrate the feminine figure AND the environment. Starting today, you can turn clothes you're ready to pass on into new Reformation shopping credit. And for a limited time, you’ll earn an extra 15% payout bonus! 💃 💃 💃 Who's next??? What other like-minded brands would you like to see us partner with? #linkinbio for more info. #secondhandfirst #reformation
Thredup, a fashion website that sells secondhand clothing, is partnering with sustainable womenswear brand Reformation to create an online platform called Upcycle that encourages other brands to participate in the circular fashion economy. Circular fashion, a term coined by Dr. Anna Brismar and H&M’s sustainability staff in Stockholm, is the concept of reusing and recycling apparel and accessories through their continued use.
Upcycle’s process involves shipping clothes from any brand to Thredup for free. All items that meet their quality specifications will receive a Reformation shopping credit. Any donations sent by December 31 will earn an extra 15% payout credit.
According to Thredup, 26 billion pounds of clothing are sent to the landfill each year. Selling or donating a used garment extends its life on average by 2.2 years, reducing its carbon, waste and water footprint by 73%. Thredup CEO and founder James Reinhart says that the goal of Upcycle is to “extend the life of clothes and the positive impact reuse can have on our environment.”
Examples of Thredup’s payout structure include a J. Crew dress at 30% of listing price pays $12.67, Tory Burch shoes at 45% of listing price pays $31.28 and a
Gucci Handbag at 90% of listing price pays $286.84. Check out the website and do your part by returning and earning at thredup.com/reformation.