We’ve got to hand it to Stella McCartney. She’s really been surprising us lately. First, the designer unveiled a colorful collaboration with The Beatles. Then she picks experimental singer/producer/environmental activist/life coach Grimes to star in her new Adidas campaign.
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ADIDAS: Tell us about ur training regimen ? GRIMES: My training is a 360 approach. I first maintain a healthy cellular routine where I maximize the function of my mitochondria with supplements such as NAD+, Acetyl L-Carnitine, Magnesium, etc. This helps promote ATP and it’s incredibly visceral. From that point I spend 2-4 hours in my deprivation tank, this allows me to “astro-glide” to other dimensions – past, present, and future. In the afternoons I do a 1-2 hour sword fighting session with my trainer, James Lew, we go over the fundamentals that work the obliques, core stabilizes, and triceps as well as a few tricks. To wind down from this I spend 30-45 minutes on an inclined hike at roughly 4-4.5 miles per hour, arguably the most efficient workout. I then spend 45 minutes stretching before heading into the studio where my mind and body are functioning at peak level, with a neuroplastic goal between 57.5 and 71.5 AphC’s (which is my preferred range for my blood type). I’ve outfitted my studio with the highest grade of red light. It is pretty much 1000 sqf IR Sauna. Hana then comes over and we do a screaming session for 20-25 minutes while I slow boil the honey tea that maximizes vocal proficiency. I have also eliminated all blue light from my vision through an experimental surgery that removes the top film of my eyeball and replaces it with an orange ultra-flex polymer that my friend and I made in the lab this past winter as a means to cure seasonal depression. I go to bed with a humidifier on. #asmc #adidasparley #createdwithadidas #gentrifymordor
For the Fall 2019 ads, Grimes models everything from “supportive” shorts to windbreakers any athleisure devotee will covet. And the more we think about it, the more sense the collab makes. The two sustainably-minded stars joining forces to push gear made of recycled polyester and plastic straight out of the ocean is a match made in heaven.
Grimes even had a little fun announcing the collection’s debut on her Instagram by outlining her strict training regimen that involves some tongue-in-cheek sword fighting, a few hours in a deprivation tank and a daily screaming session.
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We are excited to unveil our adidas by Stella McCartney campaign, as trailblazing artist @Grimes shouts loud for change in our sustainable new collection. “Grimes is the perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.” – Stella Available for pre-order now on Stella McCartney.com! #aSMC #StellaMcCartney