Lacoste Legends Project

Lacoste Legends



From La Perla‘s high-end collaboration with John Paul Gaultier to the mass-retail chain H&M’s designer partnerships, everyone seems to be on a limited edition collaboration kick. The latest to join the pack is Lacoste with their just-launched Legends Project, which brings together 12 collaborators from the worlds of music, media, design, and retail to create a 12-piece shoe collection.

Lacoste Legends by i-DLacoste Legends by ColetteSneakers designed by i-D magazine (left) and Colette (right)


Each of the collaborators were asked to use Lacoste’s signature L.12.12 polo shirt as a springboard for inspiration when conceiving their design, and each of the resulting shoes has a tongue crafted from petit piqué cotton, incorporating a woven Lacoste-branded tab finished with a mother-of-pearl button. Available exclusively at Bloomingdale’s, the collection launched with a special preview at the retailer’s Manhattan flagship on December 9th and is available in stores now.  

Lacoste Legends by Tim HamiltonLacoste Legends by Sebastien TellierSneakers by by Tim Hamilton (left) and Sebastien Tellier (right)


The shoe designers are: cult-favorite fashion Paris boutique Colette, designer Ato Matsumoto, former Lacoste artistic director Christophe Lemaire, designer Tim Hamilton, footwear magazine Sneaker Freaker, British fashion and style magazine i-D, Japanese sneaker magazine Shoes Master, creator of the sound system Soul II Soul Jazzie B, musician Sébastien Tellier, record label Stones Throw, “secret” Boston sneaker store Bodega, and retail stores D-Mop.

 Lacoste Legends by Christophe LemaireLacoste Legends by Shoe Master

Sneakers by Christophe Lemaire (left) and Shoe Master (right)

Fittingly the most “distinctively Lacoste” shoe is the one designed by former Lacoste design head (now Hermes creative director), Christophe Lemaire who conceived a white shoe with a thick green sole, the brand’s signature colors. The stand-out, however, was Shoes Master’s high-top black style with multiple crocodile logos on the sides, which managed to pay homage to the brand in a simple, but fun way that stayed true to both themselves and the Lacoste aesthetic.