The CFDA president’s home line, done in partnership with interiors manufacturer Springs Global, made its debut at Bloomingdale’s on February 28th and includes bedding, bath, tabletop, and decorative items. The new line marks the designer’s second foray into the realm of home; she recently designed a few suites in London’s Claridge’s hotel and in 2003 she came out with a collection of rugs. That said, von Furstenberg’s home collection has no doubt been a lifetime in the making given the famously impeccable styling of her homes and the countless affairs she has hosted over the past decades.
Fittingly, the home collection is in keeping with the designer’s aesthetic, which is to say bright, patterned, and colorful, making it a happy medium between more avant garde designs from the likes of Martin Margiela Home, more ostentatious ones from Versace’s home collection, and the more understated designs from the home collections of Ralph Lauren, Calvin Klein, Marchesa, and Vera Wang.
Here's to hoping that the trend of designers branching into designs for the home pushes Target to expand on their successful past designer homeware collaborations (think Liberty of London).