Huge Heels, Neons, and Cut-Offs: An Atlanta Fashion Story

You probably already know a lot about Atlanta: recently dubbed the hip-hop capital of America, Hotlanta has hosted the Olympics, is home to major media companies like CNN and TBS (not to mention Coca-Cola), and birthed such visionary artists as Outkast, Ludacris, and Waka Flocka Flame (more on him later) — but do you know how its residents dress during the brutal summer months that helped give the city its nickname?

As a born Southerner, I’m no stranger to Atlanta. I called it home for a summer, while I was interning at a magazine. Prior to that I'd gone back and forth frequently to visit family living just outside the perimeter. But it's been five years since I've lived there, so I decided to revisit my roots.

I planned my recent trip around Hot 107.9’s Birthday Bash, a huge rap concert at the Philips Arena featuring the likes of T.I., Rick Ross, Future, Travis Porter, Crime Mob, Gucci Mane, and Trillville. Concertgoers always dress to the nines for this show, an annual event now in its 17th iteration (I also attended in 2007), and I expected to bear witness to some amazing looks. What follows is the story of my trek through the dirty dirty’s best metropolis.