WHAT ARE YOU WEARING TODAY? Simple, but Detail-Oriented

Q:  Where do you live?
A:  I currently live in Finland but I have plans to move to L.A. next year.

Q:  What is your occupation?

A:  My main occupation is Management Assistant in a globally well-known Finnish electronic devices company. I also have a freelancer job as a style agent for a Finnish fashion/style website looking for the top fashion picks in the local stores. On top of this I am starting a eBay vintage store with my friend called ‘Tell Me A Story Vintage’. As a huge fashion fanatic, I would like to be even more involved in the fashion business in the future.

Q:  How old are you?

A:  25.
Q:  Describe your style.
A:  My style varies a lot, so there is no clear direction or look. Dressing to me is about aestethics, I like to wear clothes that look attractive and beautiful to me. I like simple style with little details that makes the outfit unique and eye-catching. I do follow fashion but I don’t take it too seriously; dressing should be about having fun!

I guess the best way to describe my style is that I tend to match vintage and second hand finds with designer and chain store wear, and usually blend feminine and masculine elements in my dressing.

You can check more about my style in my blog:


Q:  Who are your favorite designers?
A:  My favourites are Hedi Slimane, Ann Demeulemeester, Raf Simons and Karl Lagerfeld. I am a huge fan of Scandinavian style, so designers such as Malene Birger and Ann-Sofie Back are really great as well. I also like Swedish brands such as Cheap Monday and Fifth Avenue Shoe Repair, they have unique cuts and fit. You should also check my Swedish friend’s brand called Obscur (, its really going to be something big.

I wish a good summer and great fashion moments for everyone!