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Since buying a page from US Vogue can cost $100000, saving money on producing a campaign might be a good decision. For the first time ever, Donna Karan is using images from her runway presentation for the ad campaign.


Donna Karan Spring 09′

And then there’s Ralph Lauren, who is no strangers to this idea of runway/backstage shots in campaigns. This collection is fabulous though, it is among’s top ten collections.



Ralph Lauren Spring 09′

On to the latest news, Claudia Schiffer, who was the face of Chanel and Ferragamo for two seasons straight will be the new face of Yves Saint Laurent and Dolce & Gabbana. She might be older but seems like she is still very much wanted in the industry.