With Mercedes-Benz Fashion Week all but upon us, preparations are in full swing. 

This season’s line up includes a number of established favorites (Carolina Herrera, Diane Von Furstenberg), alongside emerging brands showing in the tents for their first time (William Rast, Mackage…), all coming together to unveil their latest creations.  

“I believe Mercedes-Benz Fashion Week will bring some positive energy and activity to the industry,” said Senior Vice President of IMG Fashion, Fern Mallis. “It’s the creativity that we now need to celebrate more than ever. Our schedule is full and despite the constant focus of the economy, we will be back to business…almost as usual.”  

Mercedes-Benz Fashion Week kicks off February 13th with the 7th edition of The Heart Truth’s Red Dress Collection 2009 and is followed by  Yigal AzrouÑ‘l, this season’s ‘Mercedes-Benz Presents’ designer Duckie Brown, Charlotte Ronson, BCBGMAXAZRIA, Nicole Miller, THISDAY/Arise Magazine: African Fashion Collective 2009, Academy of Art University, Venexiana, Lacoste, Georges Chakra, Andy & Debb, ADAM, Barbie™ Runway Show, Verrier, Monarchy Collection, Lela Rose, Mara Hoffman, Nicholas K, Sergio Davila, Hervé Léger by Max Azria, Thuy, Diane Von Furstenberg, Akiko Ogawa., Erin Fetherston, Miss Sixty, E.Y. Wada, Farah Angsana, Carolina Herrera, Carlos Miele, Tracy Reese, Tony Cohen, Terexov, William Rast, Cynthia Steffe, Badgley Mischka, Matthew Williamson, Pamella Roland, Diesel Black Gold, Dennis Basso, CHOCHENG, MAX AZRIA, Tibi, Domenico Vacca, Narciso Rodriguez, J. Mendel, Nanette Lepore, Michael Kors, Richard Chai, 3.1 Phillip Lim, Alexandre Herchcovitch, Milly by Michelle Smith, Anna Sui, Mackage, Tommy Hilfiger, Brian Reyes, Rebecca Taylor, Ports 1961, Christian Siriano, Custo Barcelona, Zac Posen, Project Runway, Tadashi Shoji and Chado Ralph Rucci.  

Walter, DKNY, Calvin Klein Men’s Collection, Y-3, Jill Stuart, Donna Karan New York, Yeohlee, Z Zegna,  1909 Victorinox, Calvin Klein Women’s Collection, Leifsdottir and Ralph Lauren are associate members on the official Mercedes-Benz Fashion Week calendar with shows off site.  

Over the course of 8 days approximately 100,000 people will pass through the Bryant Park Tents.