New York’s Mayor Bloomberg has officially dubbed May 28th “Burberry Day.”
The proclamation is timed to the illumination of three 50-foot-long, 5 feet high neon Burberry signs that will be illuminating the city skies (they will appear on three sites of the same building), on May 28th in celebration of the British luxury house’s new 68,000 square foot American headquarters on 444 Madison Avenue in New York City.
Burberry’s creative director, Christopher Bailey, who designed the American headquarter noted that he and his team are very excited about the new Madison Avenue digs.  He added that the new headquarters are located in a very iconic building, which he and his team feel is the perfect home for Burberry in America. 
“This will be another huge chapter in our rich history. The aesthetic mirrors our new global headquarters in London and really emphasizes to our American consumer the modern expression of the brand,” he stated.
To fete the illumination, over 300 guests are expected to attend a Burberry sign lighting party at the Palace Hotel on the 28th of May, including Orlando Bloom, Chloe Sevigny, Penn Badgley, Molly Sims, and Justin Long.