ASOS is at the forefront of online fashion retailers and it feels that if a brand is going to be big, then ASOS will most definitely snap them up. One coveted brand currently on our fashion radar is the USA-based jewellery company Dogeared.
Dogeared was originally founded in California and creates beautiful handcrafted jewellery and gifts with an underlying bohemian aesthetic, known for its signature simple, yet nonetheless stylish, necklaces. We may have been seeing a lot of chunky knits accessorized with OTT statement necklaces being punted as a big trend for A/W 13, but opting for something simpler makes for a much-needed alternative to the obvious mainstream trends.
Their latest to land on the ASOS site is a true feast for the eyes with cute heart, cross and initial detailing. The simplicity of the rings, in particular, is to die for. Check out the full range currently being stocked on asos.com and see if it’ll convince you to snub this season’s statement jewellery too… Prices start at just 32, if you need any more convincing.