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ASOS Removes ‘Slave’ Shirt Listing From Site After Uproar

Asos Slave Shirt

Photo: Twitter

Globally recognised retailer ASOS has come under fire for allowing a “racist” listing on the site which featured a black man modelling a T-shirt with “Slave” written across it.

The design by Liverpool streetwear label Wasted Heroes was listed on ASOS Marketplace, the retailer’s vintage boutique sister site, but quickly received backlash on social media, with people unable to understand how the image made it online. 


ASOS’ customer queries Twitter account quickly responded to the criticism, removing the listing and apologising for “any offence caused”. The online retailer Tweeted, “This was created by an independent seller on ASOS Marketplace and we took it down as soon as we saw it – sorry for any offence!” one Tweet read.



The Seller has also apologised, admitting that it “was really extremely stupid of us” and that they intended for the shirt to be about “being a slave to the label”. 



Wasted Heroes is still available on ASOS Marketplace