This weekend, headliner acts like The Killers, Empire of the Sun, Kings of Leon and Beck attracted an estimated 60,000 people to Las Vegas for the first-ever Life is Beautiful festival, which featured musicians, artists, chefs and speakers from across the country (and world). By all measures a success (one local restaurant reported serving over 450 pounds of avocado and 144 bottles of tequila to attendees), the festival is expected to occur again next year.
Life is Beautiful was organized by The Downtown Project, a group led by Zappos CEO Tony Hsieh, which aims to revitalize the city's Downtown neighborhood. Zappos recently relocated its entire company to the area and is hoping other tech and startup companies follow suit, transforming the city into a major American hub for culture and innovation.
We attended the festival as guests of Zappos. Here are some highlights:
At the entrance of the Fremont Street Experience.
Tyler and Talin
Very sweet, very color-coordinated.
Wall mural by Zio Ziegler
Part of the Art Odyssey.
Chanel chic in front of the porta-potties.
After winning a lawsuit against Geico (a university professor crashed his car into Brandon's bike, while Brandon was on it), he stopped working and now just travels around. He told us he's been to 35 music festivals in the past year.
The site of Zappos' Recharge Retreat, which featured a variety of complimentary attractions including a Braid Bar and Bold Lip Station.
Viva Los Elvis
Vegas is obsessed with them, and currently trying to build the world's biggest. Unfortunately, so is Dubai.
Elvis & Gambling
Early Saturday, feeling the spirit.
Zack and Jasmine
Courtney and Samantha
Classic festival friends.
Blue hair, babydoll dress and a flannel shirt. Hedi Slimane, are you paying attention?
And art bliss.
Jessica and Travis
I luv them.
They have FitDesks.
Up on the deck at Zappos Recharge Retreat.
Looking at it.