Life is Beautiful was organized by The Downtown Project, a group led by Zappos CEO Tony Hsieh, which aims to revitalize the city’s Downtown neighborhood. Zappos recently relocated its entire company to the area and is hoping other tech and startup companies follow suit, transforming the city into a major American hub for culture and innovation.
We attended the festival as guests of Zappos. Here are some highlights:
Related: Autographer: We Tried Out the Wearable Camera at the Life is Beautiful Festival in Las Vegas
Life is Beautiful
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Welcome!
At the entrance of the Fremont Street Experience.
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Tyler and Talin
Very sweet, very color-coordinated.
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Wall mural by Zio Ziegler
Part of the Art Odyssey.
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Sara
Chanel chic in front of the porta-potties.
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Brandon
After winning a lawsuit against Geico (a university professor crashed his car into Brandon's bike, while Brandon was on it), he stopped working and now just travels around. He told us he's been to 35 music festivals in the past year.
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Commonwealth
The site of Zappos' Recharge Retreat, which featured a variety of complimentary attractions including a Braid Bar and Bold Lip Station.
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Viva Los Elvis
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Ferris Wheel
Vegas is obsessed with them, and currently trying to build the world's biggest. Unfortunately, so is Dubai.
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Elvis & Gambling
Vegas charm.
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CoCo Jenkins
Afrobeat performer.
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Laura
Early Saturday, feeling the spirit.
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Alpine.
Serious visuals!
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Zack and Jasmine
Patriotic.
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Courtney and Samantha
Classic festival friends.
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Alyssa
Blue hair, babydoll dress and a flannel shirt. Hedi Slimane, are you paying attention?
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Grassy knoll
And art bliss.
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Jessica and Travis
I luv them.
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Zappos offices
They have FitDesks.
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Massages
Up on the deck at Zappos Recharge Retreat.
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L'arte
Looking at it.
