The Fresh CoFounders: a tFS Exclusive Interview

Fresh foundersThe Fresh brand ranges from cosmetics and skincare to fragrances and body goodies, and chances are, you've used one of their products at some point in your beauty life span. Cult classics like Fresh Brown Sugar Body Polish and and Fresh Sugar Rose Tinted Lip Treatment have made the company a favorite among celebrities like Julianne Moore, Liv Tyler, and Halle Berry. Co-founders Lev Glazman and Alina Roytberg, got together to answer my three favorite beauty questions.


INDUSTRY BREAK:  In 1991, we created a small set of opulent soaps that we hand-wrapped around our kitchen table. With their amazing fragrance, luxurious formula, and ornate paper wrapping, these soaps were the start of something spectacular. Barneys New York picked them up, and sold out in just two days. The now iconic Oval Soap Collection sparked our passion for developing products that are as indulgent as they are effective, and has lead to our mission of transforming everyday routines into sensorial journeys.



Lev and Alina collectively came up with a list of five of their most coveted Fresh products.

Soy Face Cleanser – Perfect for all skin types, this is the product that does it all: cleanses, hydrates, tones, and removes makeup! 

Sugar Lip Treatment SPF 15 – We call this product the "Fresh Ambassador" because everyone who tries it is instantly obsessed! It keeps lips nourished, protected, and smooth like none other.

Brown Sugar Body Polish – A Fresh icon, Brown Sugar Body Polish was the first sugar exfoliant on the market, and remains the unrivaled source of supremely soft skin.

Crème Ancienne – Handmade in a monastery, this precious formula is the most coveted anti-aging product for your skin.

Black Tea Age-Delay Face Serum – My latest favorite, this concentrated blend calls upon the restorative benefits of black tea extract to reenergize cells for a youthful complexion.

Elizabeth Olsen loves Fresh beauty products.Elizabeth Olsen loves Fresh beauty products.

FAVORITE LOOK YOU'VE CREATED: My favorite look is what we describe as a simplified Fresh Face: A glowing, flawless complexion, rosy cheeks, stunning Supernova lashes, and the look of a just bitten pout, courtesy of Sugar Rosé Tinted Lip Treatment, a universal color that works well on all complexions. I love this look because it’s so simple to create and gives the illusion that you’ve just been kissed by a flower.

Julianne Moore loves Fresh beauty products.