Utilizing a Canon EOS Rebel T3i camcorder, YouTube’s Amanda Steele (aka MakeupbyMandy24) is on a mission to make the teenage years a little less awkward for her legion of followers (a little under 3 million to be exact). With a focus on empowering the next generation, Amanda encourages her community of millennials to use makeup as a tool for confidence. To many of them, she is a role model helping them stay true to themselves and their style. Not bad for a 16-year-old beauty vlogger who’s been in the game since the age of 10 with poorly lit beauty tutorials filmed from her bedroom.
Now almost six years later and with much-improved video skills, Amanda has joined the powerful elite of beautiful vloggers like Michelle Phan and Carli Bybel, who have the power to influence the next generation of beauty consumers. And with a sold out MakeupbyMandy24 Signature Eyeshadow Palette (a collab she did last year with BH Cosmetics) and a thriving branded merchandise business in conjunction with District Lines, the California teen is proving that she is a force to be reckoned with.
It should come as no surprise that, in addition to running her own successful YouTube channel, the rising teen star is trying her hand at acting — a natural extension of her personal brand. Amanda can be seen on her own online docuseries called The Social Life, which follows her and her fellow social media friends as they navigate the daily scene around Los Angeles. And this winter, be sure to check her out co-starring on the new web series Guidance with Gossip Girl’s Michelle Trachtenberg on the go90 app and Awesomeness TV.
With her trademark accessible beauty and style tips as well as her lighthearted advice on the topics her fans ask her about, we can’t wait to see what’s next for this enterprising teen star. In the meantime, here is a highlight of some of Amanda Steele’s best beauty tutorial videos.
With over 2.5 million views, Amanda’s recent tutorial on how to replicate her everyday makeup look has been the rising vlogger’s most popular tutorial in 2015.
The natural brunette-turned-platinum teen schools us on how she keeps her silvery-white locks fresh and healthy. Plus, tips on how to turn a pale mane pastel pink.
Here, Amanda Steele talks about the bleaching process and answers color-related questions.
Amanda’s video with fellow YouTube vlogger Joey Graceffa on how to reproduce the Snapchat rainbow filter with face paint for Halloween is spot-on. We want Joey to do our costume makeup next year!
The teen vlogger translates the va-va-voom Victoria’s Secret hair and makeup look into a more natural, everyday look.
A curly-cued Amanda discusses her latest budget-friendly cosmetic discoveries from Target.
Beauty isn’t her only specialty. Check out Amanda and ageless fashion star Iris Apfel talking about their Outfits of the Week.
Here, a 14-year-old Amanda shares her freshman year morning school routine with her teen fans, from her anti-acne regimen to her flawless fresh-faced look to her easy messy side braid. Over 4.4 million views to date.
The veteran vlogger has been doing this since the age of 10. Here’s the video that started it all. Check her out fangirling over the MAC boutique.