It’s a bit early to call, but 2019 is shaping up to be the year of platinum blond. More and more people are switching to cooler shades for summer, and the hottest new color on the bleach-y blond spectrum is Scandi blond.
Think Daenerys Targaryen meets Karlie Kloss, and you’ll understand what we’re talking about here. Scandi is an icy ash blond without any golden or yellowish tones. It’s a more high-maintenance version of the pure silver platinum shade, and it’s ideal for you if you hate hints of brassiness.
The perfect platinum tone has always been about the right blend of shades to go with your skin tone. Don’t think you can’t play with babylights or add warmer hues to your Scandi ‘do. Before you find yourself in your colorist’s chair, here are some references to inspire your next hue.