You might find it hard to believe that Vogue Netherlands celebrates its 100th issue after launching in 2012. Over the years, our forums have encountered a love/hate relationship with the publication, going head-over-heels for Karlie Kloss, Natasha Poly and Imaan Hammam covers while casting a critical eye toward covers with Gigi Hadid, Bette Franke and Birgit Kos. For May 2019, Vogue Netherlands welcomes back Doutzen Kroes for a ninth time, photographed by Daniel Jackson and styled by George Cortina sitting nonchalantly in a black Isabel Marant bathing suit for what should have felt like a momentous and celebratory occasion.
For the occasion, expectations on our forums were high — and rightly so. “This is amateurish! Between Doutzen and Daniel Jackson they could have done SO much more,” scoffed a disapproving KateTheGreatest.
“Why is it so hard for them to do a decent cover these days? They used to be so much more fun in their choices, but now it’s all so try-hard,” Miss Dalloway exclaimed.
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“I’ll never understand how these international editions allow subpar work on their covers from photographers and stylists who can deliver something great. What a waste of money,” echoed an equally underwhelmed Benn98.
In complete agreement was vogue28: “Dumbfounded over how amateurish this is, and aside from the fact it’s Doutzen Kroes on the cover, I do not find this very celebratory at all for a 100th issue. Daniel Jackson can produce way better work than this, had to triple check it was even photographed by him!”
“In my eyes, Vogue NL hardly ever produces a decent cover, so in a way, this IS celebrating what they’re all about,” laughed tigerrouge.
Mikel wasn’t here for the unfortunate outcome either. “What a waste of talent and resources,” he stated.
“Doutzen deserves better!” declared DK92.
Just as horrified as our forum members? Share your thoughts on the cover, here.