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Vogue Netherlands’ 100th Anniversary Cover Featuring Doutzen Kroes Falls Flat

You might find it hard to believe that Vogue Netherlands celebrates its 100th issue after launching in 2012. Over the years, our forums have encountered a love/hate relationship with the publication, going head-over-heels for Karlie Kloss, Natasha Poly and Imaan Hammam covers while casting a critical eye toward covers with Gigi Hadid, Bette Franke and Birgit Kos. For May 2019, Vogue Netherlands welcomes back Doutzen Kroes for a ninth time, photographed by Daniel Jackson and styled by George Cortina sitting nonchalantly in a black Isabel Marant bathing suit for what should have felt like a momentous and celebratory occasion.

Vogue Netherlands May 2019 : Doutzen Kroes by Daniel Jackson


For the occasion, expectations on our forums were high — and rightly so. “This is amateurish! Between Doutzen and Daniel Jackson they could have done SO much more,” scoffed a disapproving KateTheGreatest.

“Why is it so hard for them to do a decent cover these days? They used to be so much more fun in their choices, but now it’s all so try-hard,” Miss Dalloway exclaimed.

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“I’ll never understand how these international editions allow subpar work on their covers from photographers and stylists who can deliver something great. What a waste of money,” echoed an equally underwhelmed Benn98.

In complete agreement was vogue28: “Dumbfounded over how amateurish this is, and aside from the fact it’s Doutzen Kroes on the cover, I do not find this very celebratory at all for a 100th issue. Daniel Jackson can produce way better work than this, had to triple check it was even photographed by him!”

“In my eyes, Vogue NL hardly ever produces a decent cover, so in a way, this IS celebrating what they’re all about,” laughed tigerrouge.

Mikel wasn’t here for the unfortunate outcome either. “What a waste of talent and resources,” he stated.

“Doutzen deserves better!” declared DK92.

Just as horrified as our forum members? Share your thoughts on the cover, here.