Since taking over the helm of Christian Dior back in 2016, Maria Grazia Chiuri hasn’t exactly received a great deal of praise when it comes to the brand’s advertising campaigns (or collections for that matter). It’s always more of the same old, same old — from repetitive model choices to the use of the same photographer season after season. But with the unveiling of the French fashion house’s latest campaign things may finally be looking up. Jennifer Lawrence (obviously) poses before the lens of Brigitte Niedermair for Dior’s latest shot up against a gray backdrop allowing the Pre-Fall 2020 collection to do all the talking.
Members of our forums were pleasantly surprised. “Although it’s exactly the same boring campaign as every other campaign under MGC, I actually like this set of pictures. There’s a very vintage feel to JLaw’s beauty here, especially in the first portrait — I really like that image. It’s nothing to write home about, but it’s certainly a nice departure from incredibly dull Ruth Bell and Selena Forrest,” aracic appreciated.
“Happy for Brigitte, she brought the best out of a woman who I’m bored to death with. There’s something almost fetishistic about this campaign and I cannot help but gravitate toward it. Is goody two-shoes Miss Dior taking a walk on the wild side? One can hope,” noted YohjiAddict.
“I can’t believe I’m saying this about a Jennifer Lawrence for Dior campaign, but these images are stunning,” confessed dodencebt.
In complete agreement was vogue28: “These images are indeed stunning and perhaps I would’ve fawned over them even more had we not already seen this concept several times previously from MGC’s Christian Dior. It’s the all black that is doing it for me here, feels like a palate cleanser from previous campaigns.”
“We can officially now say she’s a better model than Ruth Bell and Selena Forrest at least,” proclaimed bluebanter.
See more from the campaign and share your thoughts on Dior’s latest here.