Ever since taking over the helm of Christian Dior back in 2016, Maria Grazia Chiuri’s advertising campaigns have clearly failed to impress. The Fall 2020 campaign was declared a dud on our forums and the Spring 2020 offering went largely unnoticed. Not even Ruth Bell along with Selena Forrest could save Fall 2019. Now Dior’s Cruise 2021 campaign transports us to Italy with models Chai Maximus, Maty Fall, Maryel Uchida, Selena Forrest and Sora Choi looking enchanting before the lens of Lean Lui.
“Someone at Dior must have finally woken up and decided to save the brand… Love these images,” praised Ken Doll Jenner.
“Love it and I bet the campaign looks like art in print,” said Urban Stylin.
“Just by this one picture I can tell this is the best Dior campaign under MGC. Simple but so beautiful. Love the mood,” admired guimon.
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Benn98 was also pleasantly surprised by the outcome. “This is stunning, best Dior campaign in years!”
“Great cast and beautiful concept. I must say that it’s one of the best campaigns of MGC,” echoed YSL87.
“MGC producing a decent campaign? No plain-looking studio background? I’m actually shocked,” added Nomar.
“I might be the only one who thinks this is not THAT good, especially for a brand like Dior…” shared Ed..
In the same frame of mind was vogue28: “The photography here is very underwhelming, the girls are emoting nothing and I find the image to be incredibly flat and lifeless.”
See more from the campaign and share your thoughts here.