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Introducing Project #3: Miss Selfridge’s Latest Must-Have Collection

In the notorious London fashion buying scene, it's not often that the buyers will take a step back and let their assistants actually showcase their talents, but this is exactly what the heads at high-street favourite Miss Selfridge are doing! The company’s Creative Director, Yasmin Yusuf called upon their assistant buyers as to design a new ‘Must-Have’ item for the Miss Selfridge customer, as part of a ‘Must-Have’ capsule collection.

It turned out that what the assistant buyers came up with trumps everything in the books: their collection is already being tipped to sell straight out! This innovative concept not only showcases exactly what the company’s next generation of talent can do, but after looking at the range, the pieces really are gorgeous and will inject a much needed breath of fresh air into the company’s designs.

Who's modelling the collection? 

The project is being called Project #3, and the assistants were also given the task of choosing their favourite currently leading Fashion Bloggers as to model the collection. The selected bloggers were Stella Katermann from Stella’s Wardrobe, Amy Spencer of The Little Magpie, and Jazmine Rocks from Jazzabelle’s Diary. The trio completed the looks with their own accessories. 

Wanna know more?

Inspiration for the collection was derived from the assistant buyers’ own hectic London lives, so expect a collection that’s filled with items that are fit for partying at a gig or popping to a bar. Awash with black in a plethora of textures, the pieces will channel your Gothic side a bit — and with prices ranging between £28 and £160, you can choose between purchasing a little treat for yourself or investing in a party season piece. To see exactly what we mean, check out the full collection here



Images via MissSelfridge