Actress Amy Schumer knows first hand what it’s like to be the victim of body shamers, which has fueled her desire to encourage people to be body positive and embrace how they look. Now, she’s taking her passion to fashion with a new ready-to-wear collaboration with celebrity stylist Leesa Evans, called Le Cloud, that caters to women of all shapes and sizes.
Schumer told WWD, “My instinct is to be authentic and to empower women of all ages and sizes to do the same. We are making beautiful, comfortable and wearable clothing that is accessible to real women. A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves.”
Schumer says Evans is the reason she felt more confident in her own skin: “She [Evans] taught me about proportions, and she taught me that I could feel comfortable in something other than sweatpants. The tools that she gave me for feeling comfortable and feeling that I could reach my full potential, and I was more worthy to be out in the world in an outfit. I wanted to pass that on to every woman. That is my truest, deepest reason I wanted to do this. And wanting it to be affordable and comfortable and look great”
The first time Schumer hinted about a collaboration with Evans was back in July. Schumer posted a photo on Instagram of her in a red top and skirt with the caption: “@leesaevansstyle and i are cookin somethin Up.”
This isn’t the first time the duo has worked together on a project for empowering women. In 2015, the two launched Stylefund, “a fashion initiative aimed at the promotion and cultivation of personal well-being.”
Le Cloud will launch on December 13 exclusively at Saks Off 5th. Sizes range from XS to XXL, which equates to 0-20, and retail prices go from $38 to $248.
[ via WWD ]