Google’s annual recap of the most-searched terms and questions gives us a peek at the topics that captivated us most throughout the year. To be expected, there were some surprises (Sylvester Stallone was the most-searched actor?) and some not-so-surprises (Meghan Markle was the most-searched person and Royal Wedding came in at number four for news).
Looking back at the fashion, 2018 seemed a lot more like 1980, 1990 or 2000, as these decades dominated our style searches — hardly a surprise given the number of brands and fashion designers that took inspiration from these decades or even dipped into their archives. When it came to top trending fashion brands, nine of the top 10 brands were luxury designers like Louis Vuitton and Versace. But coming in at number one was millennial fast fashion favorite Fashion Nova.
In terms of beauty, eyelash inquiries took the top three spots as searchers wanted to know how to apply magnetic lashes and what exactly is a lash lift. For more insights into the year’s top fashion and beauty searches, check out the lists below.
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To introduce #ReduxGrunge, @LilyMcMenamy is wearing the exact look her mom, Kristen McMenamy wore when she closed the original Grunge collection as the groom to Kate Moss’ bride. Lily brings her own character, energy and spirit to the same look 25 years later photographed by Juergen Teller for our Marc Jacobs Grunge Redux 1993/2018. Explore the full collection exclusively available for preorder now on marcjacobs.com
Google’s top trending fashion-related searches of 2018
- 1980s fashion
- Grunge style
- 1990s fashion
- 2000s fashion
- Meghan Markle
- Men’s fashion
- Harajuku fashion
- Hipster style
- Kate Middleton
- 1980s mens fashion
Google’s top trending fashion brands of 2018
- Fashion Nova
- Louis Vuitton
- Alexander McQueen
- Dolce & Gabbana
Google’s top trending beauty and skin care questions of 2018
- How to apply magnetic lashes
- What is a lash lift
- How to remove individual eyelashes
- What hair color looks best on me
- How to do a cat eye
- How to take off makeup without makeup wipes
- How to apply aloe vera on face
- How to glue down eyebrows
- How to fix cakey makeup
- What color concealer to use
Read more about what was trending in 2018 at Google.