News & Runway

Lana del Rey, Jared Leto, Courtney Love and a Tiger Star in the New Gucci Guilty Campaign

Gucci’s latest ad campaign for the Gucci Guilty fragrance features singer-songwriter Lana del Rey and actor-musician Jared Leto. The two are known for their quirky, retro vibes and eccentric styles and the campaign stays true to that aesthetic.

The Gucci Guilty campaign video puts us in a daze of nostalgia, with del Rey and Leto (looking a whole lot like designer Alessandro Michele) visiting mundane places like the diner, a motel, grocery store and laundromat — dressed fabulously, of course. Shot by Glen Luchford with creative direction from Michele, there’s even a cameo by Courtney Love (playing a waitress) and a tiger (because, why not). Check it out above.

[ Next: Jared Leto Stars in the “Least Inviting Ménage à Trois” for Gucci’s New Fragrance Campaign ]