News & Runway

New York City Just Launched a Major New Campaign to Keep Unwanted Clothes Out of Landfills

At a perilous time in our planet’s history, it’s more important than ever to be a conscious consumer. That includes seeking out sustainable and ethical brands, recycling, using fewer one-time-use plastic materials and more. The question of what more can be done to save the environment should also be answered by corporations, companies and other organizations that have a large impact on society and the environment. The Ellen McArthur Foundation has taken up the challenge to further promote eco-friendliness within the fashion industry along with the New York Department of Sanitation and NYC Economic Development Corporation via a citywide social media campaign titled #WearNext.

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Today sees the launch of #WearNext in #NewYorkCity – a collaboration by #MakeFashionCircular, brands, recyclers, collectors, New York City Department of Sanitation and New York City Economic Development Corporation to stop used clothing being thrown away and landfilled.⠀⠀ ⠀⠀ An online map created by New York City Department of Sanitation will guide people to more than 1,100 locations across the city where they can take clothes they no longer wear.⠀⠀ ⠀⠀ Make Fashion Circular lead Francois Souchet said: “As customers, we know where we buy our clothes and we know where we have worn them, but #WearNext is about the next stage of that journey – where do our clothes go when we have finished with them? We believe clothes should never be trash. By bringing together these brands, along with the City of New York and recyclers, we have an opportunity to ensure New Yorkers can find a new life for their clothing. It is an important step, but we also need to recognise that customers alone cannot fix the fashion industry’s waste and pollution problems. We need the industry to work together to create a system where where clothes are made from safe and renewable materials, new business models increase their use, and used clothes are turned into new ones.”⠀⠀ ⠀⠀ Get involved by donating, repairing, reselling or swapping your old clothes to give them a new life and share their stories using the hashtag #WearNext⠀⠀ ⠀⠀ Find your nearest New York City Collection point by visiting⠀⠀ ⠀⠀ [Photo by Anthony Cotsifas @AnthonyCotsifas]⠀⠀ ⠀⠀ #NYC #fashion #circularfashion #clothesnotwaste #circulareconomy #sustainablefashion #lovedclotheslast #fashion #style #newyork #newyorkfashion #fashionista #newyorklife #newyorkstyle #circularfashion #circulareconomyfashion #zerowastefashion #fashionlover #businessoffashion #fashionnewyork #newyorknewyork #futureoffashion #fashiongram #nowastefashion #ig_fashion

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The goal of the campaign is to decrease the disposal of clothes into landfills by encouraging New Yorkers to donate, repair, resell or swap their old clothes. New York City alone discards 200 million pounds of clothing a year (a number sure to increase with everyone’s Marie Kondo obsession). The campaign includes an online map marked with 1,100 locations across the city that accept unwanted clothes. Included in these locations are participating brands such as ASOS, Athleta, Banana Republic, Gap, H&M, & Other Stories, Reformation and Zara.

Not in New York but want to take part? There’s also a list of places that accept donations by mail, including Nordstrom, Ann Taylor, ThredUp and more. So the next time you spring clean your closet, be sure to support the circular economy. Stay tuned for more updates with Make Fashion Circular and The Ellen McArthur Foundation.