With a judging panel consisting of leading fashion industry players like Karl Lagerfeld and Marc Jacobs, the standards are going to be insanely high.
Meadham Kirchoff has never been the poster child for commercial appeal and though one has to wonder who is actually buying these clothes, it’s brands like this that give London Fashion Week its unique appeal.
And the fragrance name of choice? Tralala, in homage to the film Last Exit to Brooklyn.
High on drama, the collection will have a tough time finding a retail home.