Soo Joo can't help but break the mold. She redefines every notion of the typical, modern-day supermodel in her refusal to be typecast. She's used her photogenic personality, social media following, sartorial street style and demographic-straddling appeal to become nothing short of a budding icon. Soo Joo has worked with such industry heavyweights as Carine Roitfeld, Karl Lagerfeld and Tom Ford and appeared in magazines including Vogue Korea, Harper's Bazaar and V.
Born in Seoul, South Korea, she's a self-proclaimed 'archi-nerd' having studied architecture at the University of California at Berkeley. In high demand, Soo Joo is now based in New York and represented by Wilhelmina Models.