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Christy Turlington Asks Moms to Disappear on Mother’s Day [VIDEO]

Christy TurlingtonChristy Turlington's maternal health advocacy group, Every Mother Counts, just launched a new campaign called "No Mother's Day." To raise awareness for the large number of women that die during pregnancy or childbirth, Turlington & co. are asking American mothers to turn off their phones, log offline, and just completely disappear on Mother's Day.

Even though it sounds like there could be some unintended consequences — thousands of families scared half to death when their mommies go missing, police departments across the country swamped with Missing Person Reports (you don't actually have to wait a set amount of time before filing) — it's also an extremely powerful gesture.

I'm, in general, a big proponent of shutting everything down for set periods of time. Turning off your phone, stepping away from the computer, and going for a walk without telling anyone where you're going is one of the single most liberating things you can do for yourself. And in the case of the No Mother's Day campaign, that already moving action is also on-message. (Also: you should show your mom you love her everyday, not just on Mother's Day / Mother's Day is just another Hallmark holiday designed to sell stuff / please don't give people any reason to think you're kidnapped or dead.)

"No Mother's Day" might not be the right fit for every mom, but if I were a mother, I'd spend my Sunday off the grid.

Campaign video featuring Turlington, Jennifer Connelly, Kelly Rutherford, Ann Curry, Blythe Danner, Debra Messing, Dayle Haddon, Tonya Lewis-Lee, and Heather Armstrong (Dooce) below:

Image via Michael Carpenter/